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I hate asking for money.
In the past, I would have never done it. That's changed. I now see that to be able to pay writers to work on the articles I want to read, I need to invest in the site. That takes effort, and one person can't do it alone.
I am very transparent about where money goes. Here is a forum thread that summarizes all costs associated with hosting the Beautiful Voyager. Now that we've launched the new marketplace, I'll also be adding a monthly tally of the money raised there. The goal is to help the site pay—and pay writers for the work they do— for itself as it grows. Every dollar helps!